The aim of any online store is to sell! That’s why the design of the e-commerce website is of utmost importance. The focus should be on offering online customers with real life shopping experiences – as far as possible. It is hence important to take inspiration from real life to design an e-commerce store that will delight your shoppers.
Here are a few techniques to remember:
Quality of photos and videos
Unlike physical stores, photos and videos are everything that the visitor has to rely upon in case of e-commerce stores. That’s why the quality matters – photos with high resolution and 360 degrees views etc. will offer more realistic depictions of the actual product.
Convenient navigation, filtering, and search
Convenience is one of the main reasons why a user will buy online – rather than a store. So, design your interface to take the customers step by step towards the cart and checkout process without any hindrances on the way.
Maintain visual hierarchy
Structure and a smooth shopping flow are essential for a successful e-commerce website. The most important blocks should be on the top of the page and build a hierarchy that visitors can easily navigate.
Simplicity
A lot has been said about the elegance of simplicity. Make sure that your e-commerce site is clean and clear – without too much clutter of information or images.
Personality
38% of the visitors leave a site if the layout is not attractive. Make sure that your site has a consistent ‘look’ and personality.
Lastly, make sure that your e-commerce website is consistent with branding. Ensure that the customer experiences consistency while they interact with every section of your website. That will take your website from just another online store – to the most desired online shopping destination!
Visit Lokaly. Lokaly is an E-Commerce platform where buyers can order online from their nearby favorite stores and sellers can register their single/multiple outlets with Lokaly and start selling to existing and new customers.
