Infographics are one of the best ways to explain a complicated topic and make it more informative. People following directions with illustrations are 323 percent better at following them than those without illustrations. That’s why infographics are liked and shared more on social media 3 times more than any other type of content. The fact is that the concept of relaying content visually is not new. Especially in digital marketing, infographics have become so ingrained in content marketing. Like any piece of content on the internet, you want infographics to be SEO friendly too. But, understand that doing SEO for an infographic demands a slightly different approach than the one you would use for a conventional blog post.
Here are a few tips:
- Infographics are technically images. They are typically saved in image formats such as JPEG, PNG, GIF, etc. For users, they contain more information than regular images, but for Google, they are simply images – no difference. Google cannot read the text in the images.
- Keywords: Although you won’t be able to take advantage of the keywords in the actual body of the infographic, you can insert keywords elsewhere. You can use short tail keywords with only two words.
- File name is vital. It is one of the main factors that Google will analyze to understand your infographic content. It’s a good idea to use a keyword for the file name.
- Alt Text is the alternative of an image that lets us know what the image contains.
- URL: a short URL is a good idea to optimize your image here. URL should contain 3 – 5 words and max 60 characters. Include keywords in the URL.
- Meta description is also one of the best practices while creating an infographic.
- Supporting text will help users understand what the infographics are about.
Other than these, the ‘load time’ matters too. It is one of the major ranking factors for Google. Infographics are fairly bulky images so this can definitely be a concern.
However, SEO for an infographic isn’t dramatically different from SEO for any other type of content, but it is essential that you incorporate many of the same techniques as images. It’s essential to remember that an infographic is an image and Google does not treat it any different than any other image it finds on the internet! Just make sure that it is optimized!
