A complete, detailed analysis of your website is essential to understand the site health, performance and speed. Assessing all the essential parameters gives us a full picture of the current effectiveness of your website. And also shows you where to further optimise and improve your website. It identifies issues that could damage your website performance.
So, why is website audit important?
Your Users Can’t Navigate Your Website Properly
When you have developed your website, you will have no problem navigating it. Website audit, analyses that a new user is also able to navigate it easily. Features that are analysed are – too many items in navigation bar, over-linking, return to home page, and search functions.
Your Website Isn’t Properly Optimised
Content is checked for optimisation, thin content, useless content, image tagging, meta tags, URL structures, index ability, duplicate content – everything is checked.
Your Website Is At Risk Of Penalisation From Search Engines
SEO factors are checked for any risks. These risks could include keyword stuffing, cloaking, etc. The website could be at the risk of being penalised by the search engines. A site audit can identify and correct anything that can lead to a penalisation and help rectify it.
Your Website Is Taking Too Long To Load
If your website takes too long to load, you are losing visitors and in turn customers. It increases the bounce rates. The website is tested for speed and measures are taken to optimise it.
You Want To Analyse Your Competitors
Knowing your competitors is the first step towards building a great online presence. Site audit also takes into account how your website compares to your competitors.
Audit provides a benchmark for improvements, and ensures you catch and rectify any issues that may cause problems for your website online. That’s why audit is necessary.
