The widespread use of smartphones and better internet connections have led to more and more brands using advanced technologies like AR in eCommerce. This helps boost sales and generate more revenues. AR (Augmented Reality) has emerged as one of the most valued technology to boost customer experiences while shopping online. Virtual buying experiences can be made very optimistic leading to a greater probability of increased sales.

AR in retail and eCommerce

With AR, customer buying journeys are made more user-centric. Using 3D models which can be sized up, seen how they look in a specific space, examined from all angles, and judged by the different environments are used to transform mobile buying experiences. Studies show that 75% of the customers buy from brands that offer AR buying experiences on their online platforms. Nearly 72% of shoppers buy products that they hadn’t intended to buy – if presented with AR features. By including AR features, eCommerce platforms have the potential to unlock a large part of the market.

Shopping experiences

Regular eCommerce websites cannot offer shoppers tactile interactions with the product. With AR, it’s possible to provide a deeper, more realistic, and immersive shopping experience. AR also offers stores with vivid, memorable, and fun emotions that could be even richer than offline shopping experiences. This immersive and innovative technology brings amazing results for online and retail eCommerce. AR adds a fun element to online shopping by increasing brand engagement and hence giving the necessary boost to sales.

With AR, eCommerce stores can send product recommendations and provide customers with in-depth information about various products. It helps reduce the cart abandonment rates. Enabling customers to visualize the products gives them a sense of satisfaction with their purchase. After all, shopping decisions are guided more by emotions than logic.

Augmented Reality has proven to be an effective marketing tool!